Fathom has been acquired by ?What If!

We are combining ?What If!’s innovation skills and Fathom’s rigorous digital expertise to create ?What If! Digital, a new division of ?What If! designed to help our clients shape the digital innovation agenda.

All Media enquiries to Sejal Parekh

For more information on ?What If! please visit: http://www.whatifinnovation.com

Developing innovative strategies for growth

Fathom Partners is a strategic innovation firm, focusing on media, telecoms and technology. We help clients develop new products and services, solve business problems and improve operations. We put the consumer at the centre of our thinking, which ensures that our solutions are realistic.

By combining the rigour of strategy consulting with hands-on experience in technology, marketing and operations and an ability to think creatively, we bring our clients a fresh perspective.

We work in all areas across our sectors, but we have particular expertise in digital and interactive services, including mobile. This has expanded our client base to include a range of companies that need to find their space in these emerging markets – for example brands and financial institutions.

We have also developed expertise in consumer-usage of technology in the healthcare sector. Leading technology and telecoms companies call on us to help develop their understanding of the health sector, both in the UK and abroad.

What really makes Fathom special is our people – their expertise, creativity and passion makes leading players such as the BBC, Channel 4, Ofcom and Vodafone come back to us time and again. We also enjoy working with smaller companies and start-ups.